Your signage is often the first impression customers have of your business. If your signs no longer reflect your current branding or business values, you risk confusing or deterring potential customers. Auditing your existing signage is a strategic way to assess whether what’s displayed outside truly represents what’s happening inside. Whether you've rebranded, expanded your services, or simply want to maintain consistency across multiple sites, a signage audit can reveal areas for improvement and alignment.

Assessing Visual Consistency with Brand Identity

The first step in any signage audit is to evaluate the visual elements of your signs. This includes checking fonts, colours, logos, imagery, and graphic styles against your current brand guidelines. Any discrepancies, even small ones, can dilute your brand’s presence and undermine professional credibility. Consistent design reinforces brand recognition and builds customer trust, especially in competitive or crowded marketplaces.

Evaluating Messaging and Tone of Voice

Beyond design, the language used in your signage must align with your brand’s tone of voice. If your brand is friendly and informal, your signs should reflect that with welcoming language and accessible messaging. If your business is corporate and professional, your signage should communicate with clarity and authority. An audit allows you to identify signage that may no longer match the personality or direction of your brand.

Inspecting Physical Condition and Legibility

Damaged, faded, or outdated signs don’t just look unprofessional—they can send the wrong message about your business's attention to detail and quality. During the audit, examine the physical state of each sign, checking for wear and tear, discolouration, outdated contact information, or anything that hinders readability. Even a high-quality design loses its value if it's obscured or deteriorating.

Reviewing Location and Placement for Effectiveness

Where your signs are located can also affect brand alignment. If key messages or logos are obscured or if signage is positioned in areas with low visibility, your branding impact will be compromised. Part of the audit involves evaluating whether signs are in the most effective locations to reach your intended audience. This is especially important for businesses with multiple access points, vehicle traffic, or pedestrian-heavy areas.

Checking for Legal and Compliance Accuracy

Your signage also needs to be compliant with local regulations, health and safety standards, and any franchise or partnership agreements that govern branding. Make sure there are no outdated accreditations, incorrect legal disclaimers, or expired promotional messages that might contradict your current branding. An audit ensures all elements are not only on-brand but also legally sound.

Let Signs Lab Help You Stay On Brand

At Signs Lab, we know that brand consistency is more than just a logo—it's a complete experience. Our team can help you carry out a detailed signage audit to pinpoint inconsistencies and recommend updates that align perfectly with your brand identity. Whether you operate from one site or twenty, our solutions ensure every sign tells the same powerful brand story.
Contact Signs Lab today to schedule a professional signage audit that ensures your brand always looks its best.

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