The Challenge: Struggling to Stand Out
Ilford is home to an increasingly diverse business landscape, with new shops, eateries, and service providers emerging every month. While competition drives innovation, it also creates a challenge: how can one business stand out among so many?Our client, a mid-sized family-owned restaurant in central Ilford, faced this very issue. Despite excellent reviews and loyal customers, the business struggled to attract new visitors. Its shopfront blended into the busy high street, and its existing signage was outdated and unremarkable.
The Solution: Strategic Signage Design and Installation
Step 1: Understanding the Brand Identity
Before designing any signage, our team worked with the client to understand their brand voice, audience, and objectives. The restaurant wanted to highlight its authentic, family-oriented dining experience while appealing to both locals and younger customers discovering Ilford’s food scene.Step 2: Designing with Visibility in Mind
The solution involved creating bold, illuminated shopfront signage, combined with window graphics and directional signs placed strategically in nearby streets. This multi-layered approach ensured the brand was not only visible but also memorable.Step 3: Professional Installation and Compliance
Signs Lab ensured all signage complied with local regulations and was installed with precision. This not only safeguarded longevity but also reflected the brand’s professionalism.The Results: A Measurable Impact
Increased Foot Traffic
Within the first three months of the signage upgrade, the restaurant reported a 40% increase in walk-in customers.Stronger Brand Recognition
The illuminated signage became a local landmark, with customers often referencing the restaurant’s “stand-out sign” when recommending it to friends.Boosted Revenue
By the end of the first year, the business experienced a 25% uplift in revenue, directly tied to the increase in customer engagement.Community Visibility
The signage also improved the restaurant’s presence in community events, as photos shared online often included the distinctive branding.Why Signage Works for Local Businesses
This success story demonstrates a universal truth: signage is more than decoration—it is a business growth tool. For Ilford’s small and medium-sized businesses, the right signage can:- Capture attention in crowded high streets.
- Reinforce brand identity.
- Provide 24/7 marketing at a fraction of advertising costs.
- Improve customer trust through professionalism.
Your Business Could Be Next
The Ilford restaurant’s story is just one example of how strategic signage transforms visibility into measurable growth. If your business is facing the challenge of standing out in a competitive market, professional signage might be the key to unlocking new opportunities.At Signs Lab, we specialise in designing, producing, and installing signage that elevates businesses. Ready to transform your visibility? Contact us today to discuss a bespoke signage strategy tailored to your goals.
